Hi! if we haven't met yet, I'm Amelie.

I help companies visualise the future of play and family life.

Whether you are looking for early-stage ideas, insight-infused design explorations or for the last meaningful touch to make a product spark, I'd be delighted to get in touch :)

That's all you need to know, but if you have extra time, here's a little more:

I'm French, I grew up between the creative culture of Paris & the beautiful countryside of the South West. In Paris I started my education in Design and Art.

My studies then brought me to London (UK) where I developed my enthusiasm for "everything future", materials, colours and trends, There I got to collaborate with Central Saint Martins School, Designersblock, and my first design collective Puff&Flock.

I spent a decade in Denmark, where I had the privilege to grow in The LEGO® Group's vibrant design organisation. There I sharpened my creative skills working on meaningful play experiences for kids and families with awesome teams. Two projects very dear to my heart I was involved in are the LEGO Dots line and the 2024-2025 products of LEGO Duplo.

Work is a fantastic opportunity to bring out new ideas into the world, joy to others and to myself, but it's a piece of a bigger puzzle for me. I have always followed my heart for every big life decision. At the end of 2023, my (Italian) partner & I decided to move our family to the South of Italy, to bring ourselves & our 3 children closer to our loved ones.

From here I work remotely for companies based anywhere, occasionally hopping on a plane to attend workshops, key meetings and design boosts.